After moving to Hong Kong, I decided I needed to upgrade my wardrobe. I checked out some local tailors and they made me some dress shirts with the fit, fabrics and color combinations I wanted. I loved how my new made-to-measure dress shirts were both comfortable and flattering. I vowed never to buy off-the-rack shirts again.
Having been converted to buying bespoke, I needed to find a way to make shirts that were good for my life outside of work. The traditional tailors offered fabrics that were appropriate for business attire, but they had little to offer for creating casualwear. Eventually I found a massive street market for fabrics and trimmings in the district of Sham Sui Po. The shops there sold fabrics perfect for creating sensational shirts that would spice up my wardrobe. I bought some fabrics, took them to my trusted tailor, and quickly started wearing my new shirts around town.
The shirts were suitable for all occasions, whether for a casual work day or for the fast paced Hong Kong nightlife. When friends asked where they could purchase my shirts, I realized there could be an opportunity in selling fun and unique custom dress shirts online.
J.J. Threads was born.
Our website features a seamlessly integrated shirt design component that cannot be found anywhere else. Go to our “Design” section to get started designing your own custom-made dress shirt. Browse the “Users’ Designs” section to see what your fellow design-lovers have created. Or, check out our “Play” function to get some random design inspiration. Any way you choose to go about creating your shirt, we’re sure you’ll love the result. You will stand out in a crowd in your J.J. Threads' custom dress shirt.
So have at it!
Founder of J.J. Threads